The big Secrets we must know about Google AdSense!

Is AdSense working for you? Are you

frustrated at your inability to make big

money from AdSense regardless of your

best efforts? Wonder if you will ever

make real money from your blog? Well,

read on, for now I'm going to show you how

to increase AdSense CPC the quick and

easy way.

But before that, let's quickly walk you

through the basics. CPC means "Cost

Per Click". What's that? It means

advertisers who use the AdSense

program pay Google every time

someone clicks on their adverts. When

you join the AdSense network, you will

be running AdSense ads on your blog

or web pages and get paid 68% of the

bid price for the advert - the rest goes

to Google.

So if Google gets paid $4 for every click

made on a specific ad for a certain

keyword, you will get paid $2.72 every

time a visitor to your website clicks on

that ad, the one that is placed by

Google on your web page.

Now, if you want to make real money

from the AdSense program, you should

try to maximize the CPC price. This

means having the right kind of adverts

on your web pages, the sort that make

you the most amount of money per

click.

You cannot decide the CPC of the ads

that are placed on your blog. All you

can do is to build your website or blog

in such a way that Google places high

value adverts or those with higher CPC

on your web pages. Google decides

where to place the ads through an

automated system.

There is another important thing you

need to keep in mind in this context,

apart from the CPC. It is called the CTR

or the Click Through Rate. The CTR is

the percentage of visitors that click on

the ads on your web pages.

Ideally you will want more visitors that

click on the ads than those who just

read your blog posts and ignore the ads

completely. You will want a higher CTR

in order to increase AdSense CPC. Is

that clear enough?

So, if you have a CTR of 4% with a CPC

of $1.5 - which indicates that 4 visitors

of every 100 click on your ads - that is

much better than a CTR of 2% with a

CPC of $2.40. With the first, you will

make $20.40 a day if you have a daily traffic of 1,000.

So, it's not enough to have a high CPC,

you also need a high CTR. That's why,

to make a big money from your blog, you

will need to focus on increasing your

AdSense CPC as well as the CTR.

Now, before I give you tips on boosting

your AdSense CPC, let's try to

understand why your current AdSense

CPC is so low.

So these are the 11 reasons why your

AdSense CPC is low.

1.Niche

Your website or blog belongs to a

less profitable niche, one where

your audience doesn't click on the

ads. So if you have a blog that

covers politics, for example, it's

not your fault that you have a low

CTR, it may have to do with your

niche. Now, real estate blogs on the

other hand, they have high CTRs.

2.Geography

It has to do with where your

audience comes from. If much of

your audience is located in a

country where the clicks don't cost

much, then you will have a low

CPC as well.

3.Mobile

May be your website isn't mobile

friendly as yet. Since the Mobile-

Friendly update launched on April

21, 2015 Google penalizes websites

that are not mobile friendly,

through lower position on the

SERPS and lower CPC values.

3.Mobile

May be your website isn't mobile

friendly as yet. Since the Mobile-

Friendly update launched on April

21, 2015, Google penalizes websites

that are not mobile friendly,

through lower position on the

SERPS and lower CPC values.

4.Programmatic media buys:

Programmatic buying by

advertisers has resulted in a

massive slump in income for many

bloggers that depend on Google

AdSense for a living. Nothing you

could do about that.

5.Blocked advertisers:

You may have blocked a few

advertisers for many reasons. You

may have blocked your

competitors from advertising on

your site and you may have

blocked a few companies whose

policies you don't agree with. Well,

the problem with that is that you

will get penalized for this by

AdSense through lower CPCs.

6.Video:

You may have a successful

YouTube channel, but the

placement of YouTube ads on your

website or blog has meant that the

money is going to YouTube and not

to AdSense. So you have a lower

CPC.

7.Poor targeting:

It's the advertisers' fault! They

have no clue on how to target the

right blogs for their products or

services. So you own a men's

fashion blog and for some strange

reason you get adverts for

women's fashion and accessories.

Well, it's poor targeting by the

advertisers, not your fault, but that

lowers your CTR and CPC.

8.Economy:

There is little you can do when

there is a recession in your country

or across the world and people are

just not buying enough. So

advertisers have no choice but to

limit their marketing expenditure

and your CPC suffers as a

consequence.

9.Seasonality:

It could be a seasonal thing. If you

have a blog that offers match day,

predictions for the English Premier

League, you won't have too many

visitors during the off season when

there are no matches played. So

you will have a lower CPC at this

time. Similarly, if you promote gifts

or greeting cards on your website,

you will have high CPC ads during

the Holiday Season, and lower CPC

ads for the rest of the year.

10.Ads sizes:

Not all ads are the same. Some ads

convert much more than others.

Not having enough converting ads

can reduce your CPC. Pay attention

to the size of the ads - there are

some sizes that convert better.

11.Improper ad placement:

You have violated AdSense ad

placement policies in some way

without actually realizing it, and

have been penalized by Google for

it. Google has strict policies on the

ads, and they frown upon the

practice followed by some

publishers where they trick users

into clicking on the ads. This has to be avoided at all cost!

To be continued,..

I hope you learned a little bit about AdSense!

For now, i stopped here and in coming blog we will discuss about how to tackle those problems listed above.Please, don't hesitate back to drop your suggestions and comments below?Thank you so much for your time!

Source: https://helplogger.blogspot.com/2017/08/tips-increase-google-adsense-cpc.html