Facebook Business

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Com.
Using Facebook for business may
seem difficult, because its rules and
algorithms change frequently,
which makes it hard to keep up
with best practices.
However, when Facebook is used
correctly, it is one of the best tools
for targeting a specific audience
through paid campaigns. It knows a
lot about its users (more so than we
ever thought), and it uses this
information to your advantage
when you purchase ads.
Here's how to create a Facebook
page and how you can use it to your
advantage.
Create a Facebook Page
It's critical to create a Facebook
page – not a Facebook profile. A
profile is a personal Facebook
account that's for sharing personal
information and photos. Pages are
public profiles that let businesses
and public figures connect with
fans. Users just have to like a page
to start seeing updates from the
page on their News Feed.
To create a Facebook business page ,
you must have a personal profile
and follow Facebook's on-screen
instructions. When creating your
page, Facebook will ask you some
questions, such as a category to
describe your page, business name,
address and phone number. You'll
also have the option to upload
profile and cover photos.
It's important to include all the
information you can so your
customers recognize your page and
can find the information they're
looking for.
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Page sections
There are multiple sections you can
feature on your Facebook page, but
not every section will be a fit for
your business. Here are the sections
you can add.
About: The About section is one of
the most important parts of your
Facebook page. It should be filled
out with your address, business
details, contact information, hours
and website URL. Many people go
online to find specific information
about a business; don't let your
potential customers down by
keeping this page blank.
Community: The Community page is
where posts, photos and videos
from customers show up. Customers
can also check in to your store here.
This is a great area for your
audience to interact and learn more
about your company.
Events: You can create event pages
and promote upcoming events in
this section. Once you create an
event on Facebook, you can invite
people and share specific
information about it all in one
place.
Home: This section is where all
your updates and posts live. This is
also the first page users see when
they visit your page.
Info and Ads: This section is
designed to add transparency to
your page. It shows your followers
any Facebook ads you're currently
running.
Offers: You can post discounts or
deals from this section. This is an
easy way to encourage people to
come to your Facebook page. Tell
customers to like your page and
find a deal on it.
Photos: The Photos tab features
your photo albums you've posted
on your timeline.
Posts: This section shows all your
posts, including timeline photos and
updates.
Reviews: On the left-hand side of
your page, you'll likely see a list of
tabs, such as Home, Services and
Reviews. Under the Reviews tab,
customers can write a review and
indicate if they would recommend
your business. Ratings show up at
the top of your page. While you can
hide the Reviews tab, it can provide
valuable feedback to you and your
followers. Reviews help verify your
business and make it easy for
customers to recommend your
product.
Services: You can showcase your
services on this page. You can add a
photo of the service, its name,
pricing, description and duration.
Shop: You can add your inventory
on this page, and users can buy
your products directly from
Facebook. Your sales are sent to
your bank account.
Tips for using your Facebook
page
Once you've created your business's
Facebook page, the real challenge
begins. You should regularly create
content and engage with followers.
Here's how to use it to market your
products and services.
1. Remember to check and
respond to messages.
With Facebook massager, you can
reply to your customers as your
business. Your inbox is located at
the top of your page when you're
signed in as a page admin.
Facebook Messenger is
an important customer service tool,
and customers expect you to use it.
In fact, Facebook tracks the
response rates and times of brand
pages so customers know how
quickly they can expect an answer.
Facebook Messenger is attractive to
customers because they expect a
fast response, and many people are
more comfortable live chatting than
calling.
Messenger has several new tools
and updates that make it easy for
brands to engage with customers on
the platform, including natural
language processing for Messenger
chatbots.
2. Use insights to determine the
success of your campaigns.
Facebook Insights is an analytics
tool. It's free to use for all pages,
and it shows data on actions taken,
page views, the number of people
you've reached, the number of post
engagements and more. This
information can help you determine
the success of your social campaigns
and how to improve your posts.
3. Use publishing tools and
schedule posts in the future.
You can use Facebook Publishing
Tools to schedule posts to go live in
the future. You can also create
videos, advertise your business,
promote an event, make an offer,
write a note and post job
applications here.
It's important to post regularly – at
least a couple times a week. If you
find that you're spending too much
time on Facebook each day, try
third-party social media
management tools such as
Hootsuite or Buffer. While
scheduling and creating multiple
posts take some time upfront, it
saves you time in the long run.
[Interested in social media
management and monitoring tools?
Check out our best picks on our
sister site, Business.com.]
4. Know your ideal audience.
Facebook has excellent targeting
tools. It can help you target specific
demographics, locations and
interest groups. You need to know
who you're trying to sell to first, of
course. Once you have a mental
picture of your ideal audience,
utilize the targeting tools Facebook
offers.
5. Be personable, not just salesy.
Though you've created a business
Facebook page to gain more
customers, your audience won't
respond well if you're only trying to
sell them your product or service
with every post. Try to be
personable in your Facebook posts.
Help your audience feel
comfortable with you by sharing
more than marketing content.
6. Do giveaways and contests.
It can be difficult to get organic
traffic on Facebook, but regularly
running giveaways and other
contests can help. You can use
services such as Rafflecopter to
offer an incentive for liking and
following your page.
However, before you post a contest
or giveaway, make sure you
understand Facebook's rules. If you
don't follow the proper laws, you
could be in legal trouble. Learn
more about the laws and guidelines
of social media contests and
sweepstakes in this Business News
Daily guide.
7. Create and advertise events.
You can create events as a business
on Facebook. You can invite anyone
to these events and pay extra to
promote them to a targeted
audience on Facebook. Events can
be a fun way to engage your
audience and turn them into
customers.
 8. Share relevant content from
other sources.
It can be time-consuming to create
and share only original content. You
can save time and effort by curating
and sharing relevant content from
other sources that your audience
would also be interested in.
Networking with these other
sources might benefit you in other
ways as well. For example, some of
these sources might share your
content in return, which can help
you connect with a wider audience.
9. Have conversations.
Don't just publish a post and then
be done with Facebook for the
week. Create and share posts that
will engage your audience while
responding to their comments,
questions, and concerns. If you're
having conversations with your
audience, they're more likely to
become your customers.
In January 2018, Facebook
announced it made major changes
to its newsfeed algorithm. With this
change, Facebook prioritizes
personal connections and
engagement. In short, your posts
won't be seen unless they generate
a conversation.
Another way to be engaging on
Facebook is with its polling
features. It's similar to Twitter's
polls and is a great way to start a
conversation or get to know your
customers' opinions. To create a
poll, go to your Page Manager and
select Create a poll from the icon
menu below the Write
Something box.
10. Highlight business
milestones.
Remember the good times and
celebrate anniversaries by
highlighting company milestones
such as your first 1,000 followers.
These posts usually engage your
audience and make you more
personable. If you're offering a
special promotion for any
milestones or anniversaries,
promote that on your page as well.
11. Use Facebook ads.
The best way to reach your desired
audience is to run Facebook ads.
While these cost money, they're
effective because you can choose
your targeted audience based on
demographics, behaviors or contact
information. You can choose a daily
or overall budget for ads, select the
amount of time an ad runs, and
adjust your desired audience.
Facebook tracks the interactions on
each promotion you run, which
helps you develop highly successful
campaigns in the future.
12. Create Facebook videos.
If you're scrolling through your
Facebook timeline, you might notice
a lot of videos. That's because
videos do great on the platform.
One way to create Facebook videos
is through Facebook Live, which
allows you to broadcast to a large
audience for free.
"Facebook Live is one of the most
powerful yet underutilized tools a
small business can use to engage
with their market," said Elizabeth
Giorgi, founder and CEO
of Mighteor. "In today's mobile-first
world, live video serves as a way to
connect directly with the followers
you have acquired on your social
channels instantly."
With Facebook Live, you can have
real-time conversations with your
followers and give them an inside
look at your business. For more tips
on how to effectively use Facebook
Live, read this Business News Daily
guide.
Some source interviews were done
for a previous version of this
article.www.shimalan.blogspots.com