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Make money online
How to Make Money with
Your Blog in 2018
Jessica Knapp December 26,
2017 19 Comments
You want to make money, right? Of
course you do. Everyone wants – and
needs -to make money. So you started a
blog since you’ve heard it’s an easy
way to make cash, but you’re not quite
sure how to actually make money doing
it. Or maybe you already have a blog
and you’re exploring ways to monetize
it.
No matter which group you’re in,
making money with a blog – whether
it’s a hobby blog or a business blog – is
possible. It’s not a get rich quick
ordeal, but if you do it right, you could
make enough to support your family
and more. Let’s dive in and see how
you can make a profit with your blog.
Monetize with CPC or CPM
Ads
One of the most common ways bloggers
make money is through placing ads on
their site. There are two popular types
of ads:
CPC/PPC Ads: Cost per click (also
called pay per click) ads are usually
banners that you place in your
content or sidebar. Each time a
reader clicks on the ad, you are paid
for that click.
CPM Ads: CPM Ads, or “cost per
1,000 impressions,” are ads that pay
you a fixed amount of money based
on how many people view your ad.
Perhaps the most popular network for
placing these types of ads is Google
AdSense. With this program, you do not
need to be in direct contact with
advertisers; you simply place the
banner on your site, Google chooses ads
relevant to your content, and your
viewers click on the ads. There are
countless similar programs available if
you find that AdSense doesn’t work for
you, such as Chitika, Infolinks, and
Media.net.
Sell Private Ads
Working with advertising networks
isn’t your only option when it comes to
selling ads. If you end up with enough
traffic, advertisers may come directly to
you and ask you to place their ad on
your site. You can also contact
advertisers yourself. The biggest
difference from the above mentioned
option is that there is no middle man,
which means you can set your own ad
rates.
Selling private ads can come in the
form of banners, buttons, or links. You
can even make money writing
sponsored posts where you write about
or give a review of an advertiser’s
product or service. Another option is to
write an underwritten post or series,
which is where you can write about
any topic, but the advertiser pays for a
“Brought to you by” mention in the
content.
The ways you make money with this
can vary. For instance, you might
charge a one-time fee for a link within
a post. If you are hosting banner ads,
you might charge your partner monthly.
Bonus tip: To maximize your income,
you can also choose to sell sponsorship
space in your email newsletters (here
are 5 best email marketing software ),
podcasts, and videos.
Include Affiliate Links in
Your Content
Affiliate marketing is also another great
tool for monetizing your blog. Here is
how affiliate marketing works :
1. An advertiser has a product she
wants to sell. She agrees to give you
a commission from each sale if the
buyer is coming from your site.
2. She gives you a unique link that
tracks your affiliate code. That way,
she knows when a buyer used your
link to make a purchase.
3. You include your affiliate link on
your site. You can do this directly in
the content or through banner ads.
If a reader clicks on your unique
link and buys the product you have
recommended, you earn a
percentage of what she purchased.
You can utilize affiliate marketing
through ad networks like Amazon
Associates , or you can create private
partnerships with advertisers and
businesses with an affiliate program.
Sell Digital Products
If you would rather not advertise other
people’s products on your site, or if you
are looking for another stream of
income, consider selling digital
products. This can include items like:
eBooks
Online courses/workshops
Images, video, or music people can
use in their own content
Apps, plugins, or themes
Just remember that if you are going to
choose one of these avenues that you
make it relevant and useful to your
readers. A lot of bloggers make the
mistake of assuming they are
developing a product their readers
need; listen to your readers first, and
then create a digital product that will
meet their needs.
Use it as a Content
Marketing Tool for Your
Business
It is also possible to sell physical
products on your blog and to make
money that way. Instead of thinking of
it as making money from your blog,
however, think of your blog as a
content marketing tool that will drive
visitors to your business website.
The possibilities are practically endless
when it comes to developing a business
blog. You could sell hand-made
products, books, manufactured
products, and so much more. Or you
might already have a business and
decide to start a blog to convert loyal
customers.
Lets say, for example, that you
refurbish and resell used smartphones
out of your home. You could use a blog
to attract visitors to your website
where you list your current phones for
sale. Your blog might cover topics
about DIY refurbishing. On one level, it
seems counterintuitive because you
want people to buy your phones, but it
also helps you build a brand and gain
recognition. Social media guru Jay Baer
explains the concept on Copyblogger :
I was at a conference a few years ago,
and this is where I first sort of started
thinking about this concept, and their
founder, Rob
ert Johnson, was speaking…
He said, “Well our best customers are
the people that think they can fix it
themselves.”
But eventually you are going to get out
of your depth either on that project on a
project down the road, at which point
who are you going to call? Are you
going to call somebody randomly that
you discovered on Google or are you
going to call the guys who you just
watched their logo in the corner of a 14-
minute instructional video?
This concept can also be applied to
services in all types of industries. For
instance, if you offered electronic repair
services as opposed to physical
products, you could still use the same logging concept to increase brand
awareness and convert more clients.
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